Depending on whom you ask, you can get several and disparate answer to the question of the single most important thing when trying to sell or even rent a home. Most industry experts will agree, that when important things are listed, staging should be near the top of every list.
There are many benefits of staging a property (for sale or rent) which are statistically proven to far outweigh any expense, compared to the resulting quality property enhancement. Home staging, as an industry, has been the subject of much discussion and analysis. As a practice, it has shown itself to be one of the best, cost-efficient investments a seller can make in efforts to increase the marketability of their property.
What staging does:
- Defined spaces. If you have a smaller property or a larger property with large undefined spaces, staging shows potential buyers/renters how the space can be used.
- Spatial planning. Nothing shows that a master bedroom can manage a California king-sized bed, like having a California king bed in the room. The same goes for an 8-foot long table in the dining room, or an oversized sectional in the family room. Staging is not just for selling. The same aspects would be true for a rental. Properly staged and defined spaces show people just how they could use the home. You don’t want to lose a buyer/renter after hearing them say, “Our bed won’t fit in here,” or “What would we do with all of this space?”
- Quick sell: Maybe the biggest staging benefit is the ability to sell a property far faster than the comparables in your area. In fact, properly staged properties sell up to 2 to 2 ½ times faster than unstaged real estate. In a seller's market, this can mean an incredibly quick sale. $$$! In a buyer’s market, this will give your property an edge over much of the competition, making your home the first to sell/rent, even when compared to other properties that may have other desired features that yours does not.
You can chose a full home staging service, undertake DIY staging or hire a property staging consultant. However, you can't afford to not stage your home. People who put off staging to save time or money virtually always regret their decision. Whatever type of staging you elect, choosing at least one option is paramount! You don’t have to invest a lot of time or money, because even the most basic attempt will pay aesthetic dividends. Staging is truly a case of spending money (time and/or effort) to make money. Invest in the success of your investment. Carod Properties is always here to help.
